Meet The Doctors

All of our doctors are orthodontists–this means they are specialists that solely perform orthodontic treatment all day, every day. They all attended a 4-year dental school just like your general, family or cosmetic dentist, but were then accepted into an orthodontic residency program where they studied and exclusively treated orthodontic patients with braces and Invisalign for 2-3 additional years under internationally renowned orthodontists.

When choosing your orthodontic provider, you want to make sure they have treated and continue to treat many cases successfully (Click Here to see our Success Stories!). Invisalign is not a product that will give you the same result at every office–100 doctors given the same patient will have 100 different treatment plans. Invisalign is an orthodontic appliance that can only deliver the best results when it is engineered and treatment planned by a doctor with the proficient skills to do so–tooth by tooth, aligner by aligner. Our doctors have been designated by Align Technologies (the creators of the Invisalign aligner system) as a DIAMOND PLUS TOP 1% PROVIDERS–this is the highest distinction attainable and means they are some of the best orthodontists in the country using the Invisalign aligner system and have tons of experience with it.

Our doctors complete far more than the required hours of continuing education every year to stay up to date with the latest research and technology so that they can deliver the best treatment with Invisalign & braces in the most efficient manner. Our doctors encourage our patients to engage in and discuss their treatment plan options with them, so that together they can determine what plan works best for their goals and lifestyle. If you’re on a time crunch, ask us about our accelerated treatment procedures.

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Meet Dr. Colin Webb

Dr. Colin Webb loves making people smile and after a few visits with us you’ll see what we mean! He believes in making treatment decisions by combining the most advanced research and technology with his clinical expertise. This allows him to give his patients the most effective results in the most efficient timeframe. Dr. Webb is constantly seeking ways to reduce his patients’ treatment time while at the same time improving their results. Dr. Webb is designated by Align Technologies, Inc (the creators of Invisalign) as a Diamond Plus Invisalign provider. This is the highest distinction attainable and means he is one of the best orthodontists in the country using the Invisalign aligner system and has tons of experience with it. If you’re wondering whether or not you’re an Invisalign candidate, then he’s the one to talk to!

Meet The Doctors

Meet Dr. Jeff Goldsmith

Since Dr. Jeff Goldsmith was a teenager, he dreamed of being an orthodontist – he is so excited to be living his dream! Specifically, He finds it thrilling to improve lives, both socially and professionally, by giving children and adults beautiful smiles. Dr. Goldsmith is a 4th-generation Charlottean. Between him and his wife, they have 6 grandparents, all 4 parents, and 4 out of 5 siblings still living in south Charlotte – this community is their home! For fun, Dr. Goldsmith loves playing with his 2 little children, his dog, cheering on the Carolina panthers, and all things Tar Heel!

Meet The Doctors

Meet Dr. Nicolette Mason

Dr. Niki Mason loves making people feel great about their smile! She takes joy in giving detailed explanations to patients and their families of what to expect during orthodontic treatment. Dr. Mason finds it important for her patients to understand what she is recommending, but especially why. Ensuring patient comfort and trust is her top priority.

Meet The Doctors
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Meet Dr. Jamie Martin

Dr. Jamie Martin is a native North Carolinian with split allegiance to Clemson and UNC Chapel Hill after attending undergrad and dental school at each respectively. After completing her orthodontic residency in Wisconsin, she knew she wanted to move back to her home state and to the Queen City. Dr. Martin’s father and grandfather were orthodontists— alignment is in her blood!

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Meet Dr. Ryan Gross

Dr. Ryan Gross grew up in northern New Jersey, but decided North Carolina was where he wanted to call home! Dr. Ryan attended the UNC Dental School and fell in love with the Carolinas. There he received his Doctor of Dental Surgery degree with distinction and a Masters in Orthodontics. He can’t wait to help give you the smile of your dreams!

Meet The Doctors